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TUESDAY 18TH FEBRUARY 2025

SMITH & WOLLENSKY, COVENT GARDEN RIVERSIDE

The LONDON FOR GROUPS AWARDS 2025 took place on Tuesday 18th February 2024 at Smith & Wollensky on Covent Garden Riverside, located in the heart of Central London.


Hosted by TV presenter Tim Vincent, with co-hosts TV personality Jonathan Phang and the director of LONDON FOR GROUPS, Dan Savage.

Photography by @drgnflyproductions

2025 RESULTS

BEST MUSEUM OR GALLERY

in partnership with Starlight Express

 

WINNER: National Gallery
Nominees:
Churchill War Rooms - Imperial War Museums

Frameless

John Wesley Museum

Lightroom

London Transport Museum

 

BEST WEST END PLAY

in partnership with ABBA VOYAGE

 

WINNER: Witness For The Prosecution
Nominees:
Harry Potter and the Cursed Child

The Lehman Trilogy

The Play That Goes Wrong

 

BEST DINING EXPERIENCE

in partnership with LW Groups

 

WINNER: Mamma Mia the Party
Nominees:
Americana London

Faulty Towers The Dining Experience

The Lost Estate

Sticks 'n' Sushi

Wildwood Covent Garden

 

BEST HISTORIC VENUE

in partnership with Sticks n Sushi

 

WINNER: Old Royal Naval College

Nominees:
Buckingham Palace - Royal Collection Trust

Houses Of Parliament

St. Paul's Cathedral

Tower of London - Historic Royal Palaces

BEST ON STAGE ENTERTAINMENT

in partnership with New Meridian

 

WINNER: ABBA VOYAGE
Nominees:
Cirque du Soleil

La Clique

Magic Mike Live

Palladium Panto - Crossroads Pantomimes Ltd

 

BEST TICKETING PROVIDER

in partnership with Group Travel World

 

WINNER: LW Groups

Nominees:
Disney Tickets

DMT Groups

Group Line

Nimax Groups & Education

See Tickets

TicketPipe

 

BEST SIGHTSEEING EXPERIENCE

in partnership with Briget’s Bakery

 

WINNER: Thames River Sightseeing
Nominees:
Big Bus Tours

City Cruises

Golden Tours

Music Heritage London

Thames River Sightseeing

Toot Bus

 

BEST EDUCATIONAL VISIT

in partnership with The School Trip

 

WINNER: WWT London Wetland Centre

Nominees:
Go Ape

Clink Prison Museum

Matilda The Musical

Paradox Museum

ZSL London Zoo

 

BEST GUIDED TOUR

in partnership with F1 Arcade

 

WINNER: Look Up London
Nominees:
Diane Burstein Guided Walks

Jubilee Market

Globe Theatre

Rebel Tours

Swinging 60s London

Theatre Royal Drury Lane Tour

 

BEST ATTRACTION

in partnership with TINA: The Tina Turner Musical

 

WINNER: Royal Botanic Gardens, Kew

Nominees:
The Crystal Maze LIVE Experience

The Dare Skywalk at Tottenham Hotspur Stadium

The View from the Shard

Up at the O2

 

BEST TOUR OPERATOR OR SERVICE PROVIDER

in partnership with Just For One Day

 

WINNER: Theatre Workout DMC

Nominees:
Dunwood Travel

Greatdays Travel Group

Hospitality Line

InterChoice Holidays

Plimbley Travel

 

BEST ACCOMMODATION PROVIDER

in partnership with Group Line

 

WINNER: Strand Palace

Nominees:
Clayton Hotels

Holiday Inn Kensington High Street

Union Jack Club

Yotel

 

BEST NEW WEST END MUSICAL

Opened in 2024
in partnership with Elvis Evolution

 

WINNER: Starlight Express

Nominees:
Hadestown

Mean Girls the Musical

MJ the Musical

The Curious Case of Benjamin Button

The Devil Wears Prada

 

BEST WEST END MUSICAL

Opened before 2024
in partnership with The London Cabaret Club at The Bloomsbury Ballroom

 

WINNER: Moulin Rouge the Musical
Nominees:
Guys & Dolls

Les Misérables

Mamma Mia!

Moulin Rouge the Musical

The Phantom of the Opera

TINA: The Tina Turner Musical

Wicked

 

GROUPS PROFESSIONAL OF THE YEAR

in partnership with AGTO the Association for Group Travel Organisers

 

WINNER: Theresa Baker - Group Line
Nominees:
Hannah Finch - LW Groups

Stuart Parker - Dunwood Travel

Eva Muehlthaler - All in One Tours

Ben Delahunty-Jones - Group Line

Adam Milford - Theatre Workout

 

LONDON FOR GROUPS ORGANISING MEMBER OF THE YEAR

in partnership with Smith & Wollensky

 

WINNER: Sharon Hall - Hall Theatre Trips & Excursions
Nominees:
Robert Coleman - The London Cultureseekers Group

Patricia Disley - Theatre Plus

Grant Kemp - Google Employees Culture Club

Lauren Prentice - Theatre Express

Gwen Wright - The Arts Society

 

WITH SPECIAL THANKS TO OUR 2025 LFG AWARDS PARTNERS

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